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CIT Group Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

CIT Group Inc.

CIT Group (CIT) is a global commercial and consumer finance company that offers vendor financing, factoring, equipment and transportation financing, small business administration (SBA) loans, student, and asset-based lending. It also provides commercial real estate financing, as well as M&A and management advisory services. The group primarily operates in the North America, Europe, Latin America, Australia and the Asia-Pacific. It is headquartered in New York City, New York and employs about 6,700 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • A market leader in each of its core commercial franchises
  • Broad product portfolio enhancing diversity of revenue streams
  • Diversified customer base reduces concentration risk


  • Valuation losses likely to affect financial performance in 2008 and 2009
  • Underperformance of consumer finance businesses likely to continue



  • Transition to a more balanced funding model likely to improve financial fundamentals
  • Expansion in international markets could reduce dependence on US market
  • Rail road financing likely to be a growth driver


  • Rising corporate insolvencies likely to dampen demand in middle market financing
  • Weak mortgage market in the US
  • Consolidation in the financial services industry
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