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Circuit City Stores (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Circuit City Stores

Circuit City Stores (Circuit City) is one of the leading specialty retailers of consumer electronics, home office products, entertainment software, and related services. The company primarily operates in the US and Canada. The company is headquartered in Richmond, Virginia and employs about 45,885 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market presence
  • Broad selection of consumer electronics
  • Four strategic growth pillars

Weaknesses

  • Declining top line growth
  • Weak profitability
  • Notification from NYSE

External

Opportunities

  • Increasing online retail spending
  • Restructuring plan
  • Booming video game market

Threats

  • Competition
  • Slowdown in the US economy
  • Rising labor wages in the US and Canada
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