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Cintas Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Cintas Corporation

Cintas Corporation (Cintas) is a specialized services company which designs, manufactures, and implements corporate identity uniform programs, provides entrance mats, restroom supplies, promotional products, and first aid and safety products to over 800,000 businesses throughout North America. It is headquartered in Cincinnati, Ohio and employed more than 34,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified customer base
  • Strong revenue growth
  • Diversified product offerings

Weaknesses

  • Heavy dependence on the US for conducting its business

External

Opportunities

  • Expansion plan
  • Acquisition of Certo Information Management
  • Declining fuel prices

Threats

  • Declining US economy
  • Unionization campaigns likely to negatively affect its operations
  • Environmental laws
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