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Cincinnati Financial Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Cincinnati Financial Corporation

Cincinnati Financial Corporation (Cincinnati Financial) provides commercial, personal and life insurance services through its subsidiaries. It also provides asset management; and leasing and financing services. The company primarily operates in the US. It is headquartered in Fairfield, Ohio and employs about 4,087 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong agents long term relationship setting up leading market position
  • Financial flexibility helps it earn excellent ratings
  • Growth sustenance as reflected in its strong financial performance


  • Poor claims management resulting in high combined ratio and stressed margins
  • Exposure to financial and health care stocks to affect investment returns
  • Geographic concentration in Midwest and Southeast



  • Expansion into new markets within the US
  • E&S market to throw growth opportunities
  • Expansion of personal insurance lines


  • Commercial premiums likely to be impacted tightening lending practices
  • Increasing incidence of natural catastrophes likely to drive up claim losses
  • Intense competition likely to drive down premium income
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