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CIGNA Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

CIGNA Corporation

CIGNA Corporation (CIGNA or ‘the company’) is engaged in the provision of health care products and services, group disability, life and accident insurance, and disability and workers’ compensation case management and related services. The company primarily operates in the US. It is headquartered in Philadelphia, Pennsylvania and employs 30,300 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong national network in the healthcare business enable low cost advantage
  • Comprehensive offerings help attract customers
  • Growing international business reduce domestic dependence


  • Inability to maintain profitability at run-off reinsurance business in tough conditions
  • Lower market share in Medicare products



  • Strategic acquisitions likely to increase presence in under-penetrated areas
  • Uninsured population providing opportunities for growth
  • Demand for employee sponsored programs


  • Increasing medical costs likely to impact profitability
  • US economic conditions continue to impact business prospects
  • A recession-related slump in demand could trigger unexpectedly fierce price competition
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