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C.H. Robinson Worldwide (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

C.H. Robinson Worldwide

C.H. Robinson Worldwide (CHRW) is a global provider of multimodal transportation services and logistics solutions. It also provides fresh produce sourcing and information services. The company primarily operates in the US. It is headquartered in Eden Prairie, Minnesota and employs about 7,961 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Largest third-party logistics service provider
  • Strong growth in revenue and profits
  • Inorganic growth
  • Relatively high employee productivity

Weaknesses

  • Lack of international presence
  • Dependence on third party operators

External

Opportunities

  • Growth in global air freight and logistics market
  • Rising demand for intermodal services
  • Growing popularity of online shopping

Threats

  • Highly competitive transportation industry
  • Economic slowdown in the US and Europe
  • Driver shortage
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