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China Construction Bank Corp. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

China Construction Bank Corp.

China Construction Bank Corporation (CCB or ‘the company’) is a commercial bank engaged in retail banking, corporate banking, investment management, and lending services. Additionally, CCB offers wealth management, and credit card services. The company conducts operations primarily in China. CCB is headquartered in Beijing, China and employs 298,581 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Wide distribution network and stable customer base ensures leading market position in China
  • Strong financial position ensures steady returns to shareholders
  • Growth in card business reduces the dependence on interest income


  • Sub-prime exposure affecting investment returns
  • Increase in impairments affecting profitability



  • International expansion likely to bolster revenues
  • Strong prospects of Chinese economy likely to increased demand for financial products


  • Slowdown of Chinese economy likely to affect profitability
  • Intensifying competition in the Chinese banking industry likely to affect profitability
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