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Charles Schwab Corporation, The (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Charles Schwab Corporation, The

The Charles Schwab Corporation (Charles Schwab) is a financial services company, offering securities brokerage, banking, mutual funds and other related financial services. The company also provides corporate and retirement services, custodial, trading and support services, investment, financial planning and investment advisory services. The company primarily operates in the US, the UK and Hong Kong. It is headquartered in San Francisco, California and employs 13,400 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified product range and multi distribution increasing revenue sustenance
  • Ability to generate strong overall financial performance ensuring business confidence

Weaknesses

  • Lack of presence in emerging countries increasing business risk
  • Sale of US Trust decreasing the profitability of the company

External

Opportunities

  • Aging population likely to increase demand for retirement services
  • Positive prospects of asset management industry may bring further benefits

Threats

  • Global and domestic slowdown in the economy could affect profitability
  • Consolidation in the US banking industry to increase competition
  • Volatility in financial markets may affect company’s profitability
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