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Centex Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Centex Corporation

Centex Corporation (Centex) is a construction company which is primarily engaged in residential and related activities such as mortgage financing, title agency services, title underwriting services, closing, appraisal and other settlement services. The company primarily operates in the US. It is headquartered in Dallas, Texas and employs about 6,530 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand equity
  • Complementary business operations
  • Diverse market coverage

Weaknesses

  • Weak turnover ratios
  • Weak capital structure

External

Opportunities

  • Reduction of land inventory
  • Sale of non core operations

Threats

  • Slowdown in US housing market
  • Intense competition
  • Government regulations
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