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CBS Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

CBS Corporation

CBS Corporation (CBS) is a mass media company, with operations in the television, radio, outdoor, interactive and publishing segments. The company primarily operates in the US. It is headquartered in New York, United States and employs 25,920 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Significant presence in radio segment
  • Integration of CNET Networks
  • Distribution arrangement of CSI franchise

Weaknesses

  • High dependence on the US
  • Lack of scale

External

Opportunities

  • Positive outlook for online and outdoor advertising
  • Growth of HDTV market
  • New carriage agreements

Threats

  • Intense competition
  • Legal proceedings
  • Regulations
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