YouSigma- the web's most extensive resource for information
$6.99 Domain Names at Network SolutionsĀ®!
Carnival (SWOT Analysis)

Go to Home Page

Tell your friend about this WebSite!

Download PDF Version!

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Carnival

Carnival Corporation & plc (Carnival) is a global cruise company and one of the largest vacation companies in the world. The company has a portfolio of cruise brands and is a provider of cruises to all vacation destinations. The company primarily operates in the US, the UK, Continental Europe and Canada. It is headquartered in Miami, Florida, and employs over 10,700 people on a full-time basis. The company maintains another headquarters in London, the UK.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Largest cruise operator
  • Strong brand portfolio
  • Strong geographic presence

Weaknesses

  • High debt burden in FY2008

External

Opportunities

  • Expansion of cruise operations
  • Growing travel and tourism in China
  • Re-opening of cruise center

Threats

  • Economic slowdown in the US
  • Increased minimum wages in the US
  • Intense competition
underline
About YouSigma Please Donate Using PayPal, to help us Develop Content
Copyright and Disclaimer
Loading
underline
underline
Try a free sample Destiny Reading! Executive Openings! $80,000 to $500,000+
"Carnival (SWOT Analysis)";