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Cardinal Health (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Cardinal Health 

Cardinal Health is engaged in the distribution of medical products, equipment, and pharmaceutical related products to retail customers (including chain and independent drug stores and pharmacy departments of supermarkets and mass merchandisers), hospitals and alternate care providers(including mail order customers).The company's large scale of operations enables it to serve a wide range of customer segments and derive scale economies in the supply chain. However, compliance cost associated with the various applicable federal regulations, as well as state and foreign regulations, could have an adverse effect on the company’s results of operations and financial condition.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Large scale of operations
  • Strong market position
  • Broad range of products and services


  • Dependence on the US market
  • Product recalls



  • Acquisitions
  • Expanding generics market
  • Ageing US population


  • Regulations
  • Strong competition
  • Cost-containment measures
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"Cardinal Health (SWOT Analysis)";