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Capital One Financial Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Capital One Financial Corporation

Capital One Financial Corporation (Capital One or ‘the company’) is a diversified financial services provider in the US. Since its inception in the 1990s, Capital One has become one of the leading card issuers. The company has now shifted focus to diversifying from a monoline card issuer to full fledge financial services provider. Capital One primarily operates in the US, the UK and Canada. It is headquartered in McLean, Virginia and employs 23,700 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong market position in credit card business supporting revenue accretion
  • Innovative products and services augmenting brand strength
  • Adequate liquidity position lending strength to balance sheet


  • Limited international presence enlarging business risk
  • Negative publicity in the UK market bringing brand value diminution
  • Increasing provision for loan losses impacting profitability



  • Acquisition of Chevy Chase Bank likely to increase market share
  • Participation in the US treasury department capital purchase program (CPP) likely to increase shareholders returns
  • Positive outlook of commercial banking in the US


  • Identity thefts could increase losses and affect the company’s margins
  • Economic slowdown in the US may affect profitability
  • Volatility in financial markets likely to affect revenues and increase cost of capital
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