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Canadian National Railway Company (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Canadian National Railway Company

Canadian National Railway (CN) is engaged in the rail and related transportation business. The company mainly operates in Canada and the US. CN is headquartered in Montreal, Quebec and employs 22,389 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified product portfolio
  • Strong inorganic growth
  • Diversified revenue streams

Weaknesses

  • Weak financial performance
  • Relatively weak performance of forest products, intermodal and metals and minerals divisions
  • Overdependence on the Canadian market

External

Opportunities

  • Increasing demand for coal in the US
  • Growth in global fertilizers and agricultural chemicals sector
  • Strategic acquisitions
  • Positive outlook for the US agricultural trade

Threats

  • Intense competition
  • Regulatory conditions
  • Slow down of US economy
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