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Campbell Soup (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Campbell Soup

Campbell Soup Company (Campbell), along with its subsidiaries, manufactures and markets branded convenience food products. The company primarily operates in the US. It is headquartered in Camden, New Jersey, and employed about 22,500 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified geographic operations
  • Reducing debt burden
  • Robust financial performance

Weaknesses

  • Concentrated customer base
  • Product recall

External

Opportunities

  • Strategic alliances
  • Sale of Godiva Chocolatier business
  • Geographic expansion
  • Higher demand for organic products

Threats

  • Increasing commodity costs
  • Growing demand for private labels
  • Regulations
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