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Burlington Northern Santa Fe Corporation (BNSF) (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Burlington Northern Santa Fe Corporation (BNSF)

Burlington Northern Santa Fe Corporation (BNSF) is one of the primary rail transporters in the US. Through its subsidiaries, the company operates one of the largest railroad networks in North America, with 32,000 route miles in 28 states and two Canadian provinces. It is headquartered in Fort Worth, Texas and employs about 40,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified business portfolio
  • Strong infrastructure
  • Diversified revenue streams
  • Strong growth in revenues

Weaknesses

  • Legal proceedings
  • High debt burden

External

Opportunities

  • Positive outlook for the US agricultural trade
  • Increasing demand for coal in the US
  • Growing North American construction materials market

Threats

  • Intense competition
  • Rising fuel prices
  • Economic slowdown in the US
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