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Brown-Forman (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Brown-Forman

Brown-Forman is a producer and marketer of consumer beverage products. The company is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies. The company primarily operates in the US. It is headquartered in Louisville, Kentucky and employs about 4,466 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong brand portfolio
  • Diversified revenue streams from potential markets
  • Strong distribution system

Weaknesses

  • Concentrated revenues
  • Declining margins putting cost pressure

External

Opportunities

  • Strategic acquisitions
  • Growing US and global wine market
  • Operational initiatives for improving margins

Threats

  • Industry consolidation
  • Governmental regulation
  • Increasing labor costs
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