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Broadcom (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Broadcom

Broadcom Corporation (Broadcom) is a provider of semiconductors for wired and wireless communications. It provides a portfolio of system-on-a-chip (SoC) and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. The company operates in the North America, Asia Pacific, and Europe. It is headquartered in Irvine, California and employs 7,402 people, including full-time, contract and temporary employees.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Diversified product portfolio
  • Focus on research and development

Weaknesses

  • High dependence on the US markets

External

Opportunities

  • Growing digital TV market
  • Increasing adoption of 3G technology
  • Increasing adoption of Bluetooth in mobile PCs

Threats

  • Intense competition
  • Regulatory environment
  • Supply disruptions
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