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Bristol Myers Squibb (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Bristol Myers Squibb

Bristol-Myers Squibb Company (BMS) is a global biopharmaceutical company. BMS was formed by the merger of Bristol Myers and Squibb Pharmaceuticals in 1989, a move which at the time created the world's second largest drug company. The company is headquartered in New York City, New York and employs about 35,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Plavix exclusivity secures blockbuster sales position until November 2011
  • Expansive alliance network
  • Financial ability to fuel growth options
  • Cost focus bolstering earnings levels

Weaknesses

  • Exposure to clopidogrel generics following November 2011 patent expiry

External

Opportunities

  • Biologic therapeutics market could throw up growth possibilities
  • Extension to current Ability co-promotion terms

Threats

  • Failure to gain approval for new launches
  • Intensifying competition across a number of its therapeutic markets, e.g. antithrombotics, rheumatoid arthritis, anticancer segments
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