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Boston Properties (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Boston Properties

Boston Properties is a fully integrated real estate investment trust and owner and developer of office properties in the US. The company primarily operates in the US. It is headquartered in Boston, Massachusetts and employs about 660 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Presence in growing and strong markets
  • High occupancy levels
  • Employee efficiency

Weaknesses

  • Lack of scale
  • Over Dependence on the Class A Offices segment

External

Opportunities

  • Acquisitions led growth
  • Growing REIT market
  • Growing construction equipment market in US

Threats

  • Lack of geographic diversification
  • Competition
  • Environmental regulations
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