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BMC Software (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

BMC Software

BMC Software is an independent software vendor delivering business service management (BSM) and service automation solutions. The company develops, markets, delivers and licenses software solutions. The company’s software solutions are used to manage information technology (IT) infrastructure. BMC’s software solutions portfolio includes solutions for enterprise systems, applications, databases and service management. The company primarily operates in the US. It is headquartered in Houston, Texas and employs 5,800 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong customer base
  • Improving financial performance
  • Strategic alliances

Weaknesses

  • Lack of scale

External

Opportunities

  • Strategic acquisitions
  • Virtualization
  • Mobile solutions

Threats

  • Intense competition
  • Economic slowdown in the US
  • Material weakness in accounting for income taxes
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