“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Black & Decker

The Black & Decker Corporation (Black & Decker) is a manufacturer and marketer of power tools and accessories, hardware and home improvement products, and technology-based fastening systems. The company primarily operates in the US and Europe. It is headquartered in Towson, Maryland and employs 22,100 people.