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Bemis Company (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Bemis Company

Bemis Company (Bemis) is a manufacturer of flexible packaging products and pressure sensitive materials. These products are sold primarily to customers in the food industry. The company primarily operates in the US. It is headquartered in Neenah, Wisconsin and employs 15,700 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong business operations
  • Strong operating cash flows

Weaknesses

  • Weak operating performance
  • Employee post retirement benefits

External

Opportunities

  • Growing US container and packaging industry
  • Opportunity in healthcare industry in the US
  • Capital expenditure

Threats

  • Economic slowdown
  • Intense competition in the flexible packaging segment
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