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Becton, Dickinson and Co. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Becton, Dickinson and Co.

Becton, Dickinson and Company (BD) is a medical technology company engaged in the development, manufacture and sale of medical devices, instrument systems and reagents. The company operates in North America, Europe, Middle East, Africa, Asia Pacific, and Latin America. It is headquartered in Franklin Lakes, New Jersey and employs about 28,277 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Broad product portfolio addressing diverse customer needs
  • International operations reducing dependency risks

Weaknesses

  • Involvement in patent infringement litigation tarnishing brand image

External

Opportunities

  • Addition of medical technology companies likely to enhance biologics division
  • Product launches may spur future growth due to portfolio broadening
  • Emerging HAI market could offer growth opportunities

Threats

  • Consolidations to intensify competition
  • Reduction in reimbursement levels likely to hurt profit growth
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