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BAE Systems PLC (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

BAE Systems PLC

BAE Systems is engaged in the development, delivery and support of advanced defense and aerospace systems. The company designs, manufactures and supports military aircraft, surface ships, submarines, combat vehicles, radar, avionics communications, electronics and guided weapon systems. It is headquartered in London, the UK and employs about 106,400 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Industry recognition
  • Diversified business
  • Focus on R&D
  • Strong growth in revenue and profits

Weaknesses

  • Relatively low employee productivity
  • Unfunded employee post retirement benefits
  • Sluggish performance in key segments

External

Opportunities

  • Strategic acquisitions
  • Rising global defense spending
  • Growth in global aerospace and defense market

Threats

  • Intense competition
  • High dependence on government contracts
  • Forecasted global recession in 2009
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