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AutoNation Inc (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

AutoNation Inc

AutoNation is a largest automotive retailer in the US. The company is engaged in the retailing of new vehicles, old vehicles and vehicle parts. The company also provides finance and insurance services to its customers. The company operates only in the US. It is headquartered in Fort Lauderdale, Florida and employs 25,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong distribution network
  • Diversified revenue base
  • Diversified store mix

Weaknesses

  • Weak financial performance
  • Geographic concentration

External

Opportunities

  • Scope for inorganic growth
  • Expansion plans
  • Import/luxury brands to drive growth

Threats

  • Economic slowdown in the US
  • Intense competition
  • Dependence on automotive manufacturers
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