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Assicurazioni Generali (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Assicurazioni Generali

Assicurazioni Generali (Generali) is one of the leading European financial services groups. Generali is engaged in the provision of life and non life insurance products. Additionally, Generali provides asset management services. Generali primarily operates in Italy, Germany, France, Spain, Austria, Switzerland, Israel, China and India. It is headquartered in Trieste, Italy and employs 84,063 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Leading market position in Italy and other European Markets
  • Ability to manage growth in core business imparting revenue sustenance


  • Subdued investment returns impacting profitability
  • Weak corporate governance practices shaking stakeholders’ confidence



  • Opportunities in emerging Asia- Pacific insurance market to drive growth further
  • Opportunities in the Central and Eastern
  • European market to support revenues


  • Economic slowdown in the US and Europe likely to reduce revenues
  • Consolidation in the European financial services industry intensifying competition
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"Assicurazioni Generali (SWOT Analysis)";