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Applied Materials Inc (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Applied Materials Inc

Applied Materials (Applied) provides Nanomanufacturing technology solutions for the global semiconductor, flat panel display, solar and related industries. The company supplies semiconductor fabrication equipment, Liquid Crystal Display (LCD) fabrication equipment and solar photovoltaic cells and modules (solar PVs) manufacturing solutions. The company primarily operates in Asia. It is headquartered in California, United States and employs 15,410 people.


Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong research, development and engineering capabilities
  • Diversified product portfolio and geographic presence
  • Strong position in solar equipment market

Weaknesses

  • Low margins

External

Opportunities

  • Expansion in Asia Pacific
  • New collaborations
  • Federal investments in solar energy

Threats

  • Declining semiconductor market capital spending
  • Exchange rate fluctuations
  • Economic slowdown
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