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Amgen (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Amgen

Amgen is a biotechnology company engaged in discovering, developing, manufacturing, and marketing of innovative human therapeutics. The company mainly focuses in the areas of cancer, kidney disease, rheumatoid arthritis and other serious illnesses. The company primarily operates in the US. The company is headquartered in Thousand Oaks, California and employs about 17,500 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Considerable marketing strength and experience for a biotech
  • Strong intellectual property rights (IPR) position

Weaknesses

  • Low degree of technological diversification among marketed products

External

Opportunities

  • Denosumab, offering cross-therapy area growth and further technology diversification
  • Developing more mAb therapeutics
  • Cost-cutting initiatives in order to retain financial growth

Threats

  • Declining sales of the company’s leading products, Aranesp and Epogen
  • Formal approval pathway for biosimilars in the US
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