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AmerisourceBergen (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

AmerisourceBergen 

AmerisourceBergen is engaged in the distribution of generic pharmaceuticals, over-the-counter health care products and home health care supplies and equipment. The company has a strong position in the pharmaceutical services industry, which enhances its bargaining power and its brand image. However, intense competition could reduce the company's market share as well as earnings growth.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Leading market position
  • Strong financial base
  • Strong returns
  • Diversified customer base

Weaknesses

  • Product recall
  • Business model concentration

External

Opportunities

  • Expanding generics market
  • Acquisition strategy
  • Demographic trends

Threats

  • Intense competition
  • Healthcare regulations
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