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American Express (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

American Express 

Amex is one of the ten largest financial services companies in the world and is the largest provider of travel services globally. The company’s spend-centric credit cards business is a key strength for Amex. This business model is further strengthened by the company’s global presence and strong brand image. However, the dynamic regulatory landscape that the company is currently encountering could increase compliance costs for Amex.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Spend-centric model in credit cards business
  • Strong brand image
  • Global presence
  • Amex travel operations

Weaknesses

  • Increasing risk profile
  • Lack of point-of-sale debit card services
  • Declining Travellers’ cheque business

External

Opportunities

  • Expansion in China
  • Innovations
  • Divestiture of AEB and AEIDC

Threats

  • Interchange fee
  • Competition
  • Effect of credit crisis on Amex
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"American Express (SWOT Analysis)";