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Ameren Corporation (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Ameren Corporation

Ameren Corporation (Ameren) is a public utility holding company, serving 2.4 million electric customers and nearly one million natural gas customers in the US states of Missouri and Illinois through its subsidiaries including Union Electric Company (UE), Central Illinois Public Service Company (CIPS), Ameren Energy Generating Company, Central Illinois Light Company, and Illinois Power Company. Ameren is headquartered in St. Louis, Missouri and employs about 9,100 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong regional position
  • Diversified customer base
  • Consistent growth in revenues

Weaknesses

  • Coal fired generation assets
  • The Taum Sauk incident

External

Opportunities

  • Increasing demand for electricity in the US
  • Expanding natural gas business in the US
  • Rate increases

Threats

  • Consolidation in the North American electricity utility industry
  • Environmental regulations
  • Risks associated with operating nuclear power plants
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