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Aetna (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Aetna  

The US-based Aetna provides health care, dental, pharmacy, group life, disability, and long term care benefits. The company offers its range of products and services under three categories: healthcare, group insurance and large case pensions. In recent years, a comprehensive product portfolio and strong revenue growth have enabled Aetna to boost investor confidence and enhance its market position. Excessive dependence on the US market and increasing operating expenditure remain a concern for the company. Additionally, increased medical costs can affect the company's returns.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Comprehensive product portfolio
  • Extensive national network
  • Low medical loss ratio

Weaknesses

  • Over dependence on the US market
  • Inefficient cost structure

External

Opportunities

  • Positive outlook for global life and health insurance market
  • Expanding Medicare business
  • Business expansion

Threats

  • Pricing pressure
  • Increasing medical costs
  • Weakening financial markets
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