“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

ABB Ltd.

ABB is a global provider of power and automation technologies. The power technologies division serves electric, gas and water utilities, as well as industrial and commercial customers. The automation technologies division provides products and services for automating and improving industrial and commercial processes. The company primarily operates in Europe and Asia. It is headquartered in Zurich, Switzerland and employs about 112,000 people.