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7-Eleven, Inc. (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

7-Eleven, Inc.

7-Eleven is a privately held, leading operator, franchisor and licensor of convenience stores. The company currently operates more than 34,800 stores in 17 countries including the US. The company primarily operates in the US and Canada. It is headquartered in Dallas, Texas. 7-Eleven is a private company and has not released its annual report. Therefore, its financial details are not available.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Geographic presence
  • Strong brands
  • Franchise system

Weaknesses

  • ATM hackings

External

Opportunities

  • Contract with Edaleen Dairy
  • Expanding market for private label products
  • Growing demand for organic products

Threats

  • Intense competition
  • Low consumer confidence
  • Regulatory issues
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